Krill and EPA and DHA Fatty Acids

EPA (eicosapentaenoic) and DHA (docosahexaenoic) fatty acids are the most bioactive of the omega-3 essential fatty acids ("good" fats). They're called "essential" because they even though they are constituents of your cell membranes, the body can't manufacture any more of them. You need a daily supply for good health, but you can hardly get enough to matter from your diet. So most Americans are deficient in EPA and DHA.

EPA and DHA deficiencies are now listed among the causes of heart disease, stroke, high blood pressure, arthritis, gout, diabetes, immune system disorders, skin problems, allergies, eye disease, low energy, prostate trouble, premenstrual syndrome, depression, attention deficit disorder, Alzheimer's and more. So the importance of omega-3 can't be overstated. Since its discovery in the 1970s, thousands of clinical trials have produced overwhelming evidence of its extraordinary health-giving properties for healthy and unhealthy people of all ages, including those still in the womb!

Sources

Omega-3 is found in chicken eggs, flax and other botannical foods, and fish. Until recently, fish oil supplements were the best source. But science and technology march on. A leader in nutritional science, Neptune Technologies and Bioresources Inc. has pioneered the proper extraction of krill oil: a unique form of omega-3 so superior to fish oil that it's simply beyond compare.

Neptune Krill Oil (NKO™): Why it's Superior to Every Source Including Fish Oil

Superior Safety and Purity: Krill are tiny deepwater organisms at the bottom of the food chain, completely free of the hazardous toxins often found in fish oil. Which would you prefer?

Superior Nutritional Content: Krill alone contain all three nutrients upon which life depends: omega-3 EPA and DHA fatty acids, phospholipids and antioxidants. Neptune's patented cold extraction process preserves these to their fullest. Conversely, fish oil is not phospholipid-based, has far lower antioxidant power (see below) and loses nutritional value when processed to remove the many dangerous contaminants found in fish. Which would you prefer?

Superior Bioavailability and Efficacy: The objective is to penetrate every cell of your body and brain with the richest possible nutrition.

• In fish oil, the omega-3s are attached to triglycerides. Sometimes triglycerides won't release their fatty acids. When they do, it requires one or two enzyme steps. Even then, penetration of the cell is difficult. This may explain why you'll typically absorb only 61-65% of a quality fish oil supplement dose.
• In krill oil, the omega-3s are bonded to phospholipids: the building blocks and gatekeepers of your cells. So because krill's omega-3s are already in the same form as your cell membranes, they penetrate your cells easily. They even cross the blood-brain barrier. Neptune Krill Oil is 95-98% bioavailable and is the richest form of omega-3 ever seen in science!
• Krill oil contains several antioxidants including the ultra-potent astaxanthin. Antioxidants neutralize the free radicals that damage cells and trigger disease. The capacity of an antioxidant to neutralize free radicals is analyzed according to ORAC (Oxygen Radical Absorption Capacity). The ORAC value of fish oil is 8. For NKO™, it's 378. This translates into an antioxidant potency that's 48 times greater than fish oil. What's more, the krill is the only animal in nature whose astaxanthin is 100% esterified. This means your cells absorb 100% of the astaxanthin antioxidant. Which would you prefer?

Lasting Freshness, No Preservatives. Krill oil's extraordinary antioxidant power combined with Neptune's exclusive extraction method give NKO™ lasting freshness without preservatives. Conversely, fish oil easily turns rancid, diminishing its effect and requiring you to ingest the unhealthy preservatives that the manufacturers must add. Which would you prefer?

Superior Ratio of Omega-3 to Omega-6. Omega-3 reduces inflammation; omega-6 increases it. Most American diets are already too rich in omega-6, with omega-3/6 ratios of 1/20 and higher... logically contributing to inflammatory conditions including heart disease, arthritis and more. So which would you prefer?

• In fish oil, the ideal omega 3/6 ratio is said to be 3/1.
• Unlike fish oil or anything else, the omega 3/6 ratio in NKO™is a whopping 15/1, and one of the biggest reasons why it's a breakthrough for PMS sufferers (see below).

Scientific Validation. To date, clinical studies have shown NKO&trade to be

• the only natural product scientifically proven to reduce LDL (bad) cholesterol AND high triglycerides (fats) while ALSO increasing (good) HDL cholesterol significantly, and at a very low dose compared to fish oil;
• the only krill oil scientifically proven to significantly reduce joint pain and inflammation throughout the body, and in 7 to 14 days;
• the most effective natural dietary supplement ever clinically tested on women suffering from premenstrual syndrome (PMS), bringing significant relief from both physical and emotional symptoms.

Meanwhile, much empirical data from case studies in several more areas indicate that future clinical research results will be of great significance. According to Dr. Tina Sampalis, Neptune's Vice President of Research and Development, Neptune is one of the few nutraceutical companies able to back its claims with science. Which Would You Prefer?

Superior Economy. Richest omega 3 + highest bioavailability + strongest antioxidant power + consistent freshness = lower doses and more health-giving nutrition for your money.

Which Would You Prefer?

Krill oil is so much better than fish oil in every respect, there's just no doubt about it. And genuine Neptune Krill Oil is the proven leader. You'll find it from many different companies, but it's all the same as long as you see the "NKO" trademark on the label. Start giving every one of your 100 trillion cells the amazing benefits of genuine Neptune Antarctic Krill Oil today and you should feel the difference!